Service design | UX | UI

You have the idea, we bring it to life.


Trusted by Founders to turn great software into great business.

Valued by Investors to reduce risk and time to profitability.  

Cherished by Teams that value cutting-edge UX and visual design.

What we will do for you

You’re passionate about your idea and where you want it to lead the company you’ve worked so hard to create.

Waldo. will be there by your side. We’ll accompany you throughout the whole process. Together we’ll give your great product a strong brand identity and user experience that people want to come back to again and again. 

Product design

Our design team will turn your brand strategies into elegant user-friendly experiences that drive engagement and a deep sense of loyalty with your customers.

  • Consumer & Enterprise Software

  • UI and visual design

  • Interaction design

  • Prototyping

  • Design systems

  • Wireframing

Content

Once we have built your building blocks for success it is time for activation. A suite of rich assets and execution strategies will add the rocket fuel for your launch. 

  • Art Direction

  • Illustration & Graphic Design

  • Iconography

  • Animation

  • Photo & Video

  • 3D Assets

Service design

We help our clients achieve more by designing smooth & tailored user experiences with a data-driven attitude and user-centered approach

  • Discovery

  • User research

  • UX design

  • Usability testing 

  • Product / service blueprints

  • End-to-end storytelling

  • Information architecture

Consulting

We are thorough, creative and agile. We adopt a startup mentality which is how we deliver solutions at speed. If you don’t know what your next step or even your first step should be in approaching your product development, jump on a call with one of our team and together we’ll figure out exactly what it is you need to achieve success.

What we’ve done before

Series A funded startup

UX & Product design | Product strategy | UI | User research & testing | Front end development support

We created a platform for ‘cloud governance as code’, with the open source Cloud Custodian (c7n) project at its heart. We now provide on-going support for product improvements and new features.

More details


Y Combinator-backed Envirotech startup

Service design | UX & Product design | Product strategy | User research & testing | Front end development support

We designed and are now providing on-going support for the implementation of an industry-first workflow for collection and management of enterprise-level carbon emissions data.

More details


seed round startup

CLI design | UX & Product design | Front end development support

We designed a user-friendly CLI and UI, providing a fully-conformant SPIFFE implementation for enterprise workload identity. We now provide on-going support for UI development.


Brand design | Visual design | Content 

ITV entrusted us with creating the campaign for ITV WIN. Given rotation of prizes, we put cost-effective solutions into our creative process. We also showcased portraits of real winners and narrating their stories.


UX & Product design | Information architecture | User research 

In just 3 months, we redesigned the internal software store, used by over 9,000 engineers worldwide. This greatly improved usability and engagement, reducing time to market for hundreds of applications.


Service design | User research 

We reframed the future of client services at JPM’s Cyber Security & Risk division, as well as identifying and designing solutions for the as-yet unmet needs of 300 employees across 4 continents.


UX & Product design | Product strategy

We designed a data taxonomy and data lineage visualisation tool, tracking all touch points of data across internal and external systems within the bank.

Meet the team

Barney MacDonald

Co-founder | Business Strategy & Ops

Lily Videnova

Co-founder | UX & Service Design

François Cassin

Creative Director

Richard Kieswick

Creative Catalyst