Service design | UX | UI
You have the idea, we bring it to life.
Trusted by Founders to turn great software into great business.
Valued by Investors to reduce risk and time to profitability.
Cherished by Teams that value cutting-edge UX and visual design.
What we will do for you
You’re passionate about your idea and where you want it to lead the company you’ve worked so hard to create.
Waldo. will be there by your side. We’ll accompany you throughout the whole process. Together we’ll give your great product a strong brand identity and user experience that people want to come back to again and again.
Product design
Our design team will turn your brand strategies into elegant user-friendly experiences that drive engagement and a deep sense of loyalty with your customers.
Consumer & Enterprise Software
UI and visual design
Interaction design
Prototyping
Design systems
Wireframing
Content
Once we have built your building blocks for success it is time for activation. A suite of rich assets and execution strategies will add the rocket fuel for your launch.
Art Direction
Illustration & Graphic Design
Iconography
Animation
Photo & Video
3D Assets
Service design
We help our clients achieve more by designing smooth & tailored user experiences with a data-driven attitude and user-centered approach
Discovery
User research
UX design
Usability testing
Product / service blueprints
End-to-end storytelling
Information architecture
Consulting
We are thorough, creative and agile. We adopt a startup mentality which is how we deliver solutions at speed. If you don’t know what your next step or even your first step should be in approaching your product development, jump on a call with one of our team and together we’ll figure out exactly what it is you need to achieve success.
What we’ve done before
Series A funded startup
UX & Product design | Product strategy | UI | User research & testing | Front end development support
We created a platform for ‘cloud governance as code’, with the open source Cloud Custodian (c7n) project at its heart. We now provide on-going support for product improvements and new features.
Y Combinator-backed Envirotech startup
Service design | UX & Product design | Product strategy | User research & testing | Front end development support
We designed and are now providing on-going support for the implementation of an industry-first workflow for collection and management of enterprise-level carbon emissions data.
seed round startup
CLI design | UX & Product design | Front end development support
We designed a user-friendly CLI and UI, providing a fully-conformant SPIFFE implementation for enterprise workload identity. We now provide on-going support for UI development.
Brand design | Visual design | Content
ITV entrusted us with creating the campaign for ITV WIN. Given rotation of prizes, we put cost-effective solutions into our creative process. We also showcased portraits of real winners and narrating their stories.
UX & Product design | Information architecture | User research
In just 3 months, we redesigned the internal software store, used by over 9,000 engineers worldwide. This greatly improved usability and engagement, reducing time to market for hundreds of applications.
Service design | User research
We reframed the future of client services at JPM’s Cyber Security & Risk division, as well as identifying and designing solutions for the as-yet unmet needs of 300 employees across 4 continents.
UX & Product design | Product strategy
We designed a data taxonomy and data lineage visualisation tool, tracking all touch points of data across internal and external systems within the bank.
Meet the team
Barney MacDonald
Co-founder | Business Strategy & Ops
Lily Videnova
Co-founder | UX & Service Design
François Cassin
Creative Director
Richard Kieswick
Creative Catalyst